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Privacy Policy
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Privacy Policy

Last Updated: July 26, 2018

Introduction: What This Privacy Policy Covers

Great American Group and its affiliated companies (“Great American“, “we” or “our“) are committed to protecting your privacy. This privacy policy (“Policy“) applies to this website (the “Site“) and Great American services (the “Services“). The purpose of this Policy is to disclose Great American’s practices related to information we collect from you and have about you. Please read this Policy carefully.

  1. Collection of Your Information
  2. Use, Sharing & Disclosure of Your Information
  3. How We Keep Your Information Secure
  4. Minors’ Use of the Services
  5. Changes to the Privacy Policy
  6. International Users

This Policy applies to the Site and Services only. When you visit websites to which we link, you will be interacting with a third party that operates under its own privacy and security policies. Personal information you give a third party will be subject to its terms, conditions, and policies – not this policy. You should review a third party’s privacy policy and terms of service before providing your information or using the service. We encourage you to review the privacy policies of any other website or application from which you request products or services.

I. Collection of Your Information

A. Information you provide to us: 

We collect information about you when you ask us to contact you, such as:

  • your name;
  • your address;
  • your telephone number;
  • your company affiliation, job title, and related information;
  • the nature of your request; and
  • your email address.

In addition, if you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.

Please see Section II of this Policy to see how we use, share and disclose information you have provided to us.

B. Information we collect through your interaction with our Site:

We collect information from your access device and browser, including:

  • what type of browser you use;
  • processor type;
  • operating system; and
  • IP address.

As you browse and interact with our Site, we collect information related to your use of the Site, including:

  • how often you visit the Site; and
  • how you navigate and conduct searches on our Site.

Please see Section II of this Policy to see how we use, share and disclose information we collect through your interaction with our Site or Services.

C. Information we receive from third parties:

We may collect information about you from other sources, including publicly available sources and our Affiliates or our third party partners, service providers or others, in order to update or supplement information we have collected directly from you. For example, we use Google Analytics to measure and report statistics about your device, interests, location and interactions on the Site.  An “Affiliate” is a company that controls, is controlled by or is under common control with Great American.

D. Information collected through technological methods:

In addition, we may use, and may allow our third party partners to use, technological methods such as cookies or web beacons to collect information about you.  Cookies are small pieces of data that may be stored on your computer, mobile device, or other similar device and are used to make the Site easier to use and to analyze use of the site.

E. Retention of Information:

Great American retains the information we collect for as long as necessary to (i) provide our services to you, (ii) comply with legal obligations, (iii) resolve disputes, and (iv) enforce our agreements.

Please see Sections II and III of this Policy to see how we use, share and disclose information collected through technological methods.

II. Use, Sharing & Disclosure of Your Information

A. How we use your information:

We use the information we collect in a variety of ways, including:

  • to operate and improve the Site;
  • to understand your use of the Site;
  • to communicate with you;
  • To notify you about important changes to our website, new services and special opportunities we think you will find valuable; and
  • to develop research reporting for us, our Affiliates and third party market research partners.

B. How we share your information:

We may share your information, including in some cases information that specifically identifies you such as your name, your email address, your physical address or telephone number (“personally identifiable information” or “PII“), with Affiliates and trusted third party partners in ways including the following:

  • to help operate the Site and Services;
  • to facilitate fulfillment of a transaction or request; and
  • to provide research reporting for us, our Affiliates and third party partners.

Examples of third party partners include services providers who compile and analyze data collected by us (e.g., Google Analytics), service providers who supplement or match information we have collected with information from other parties, market research companies, and email support vendors. Upon entering into relationships with these third party partners, we implement reasonable contractual and technical protections to limit the use of your information, including your PII, to the scope of the service.

In addition, we may share information in the following circumstances:

  • without notice, to law enforcement or government agencies in response to subpoenas, court orders, or other legal process (including civil and criminal) or otherwise as required by law;
  • in connection with the actual or potential sale of our business.

Please see Section I of this Policy to see the types of information we collect.

III. How We Keep Your Information Secure

We use secure socket layer (“SSL“) technology to protection your information. SSL encrypts your order information as additional protection against the decoding of that information by anyone other than us. However, despite all reasonable security precautions and processes, such as password protection, encryption technology, and use of firewall technology, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect all information we collect and process, we cannot guarantee or warrant the security of any information you transmit to or from our Site, and you do so at your own risk. Once we receive your transmission, we will take commercially reasonable precautions to protect its security on our systems.

IV. Minors’ Use of the Services

Great American offers a general audience Site.  This Site is not intended for children under the age of 13.

V. Changes to the Privacy Policy

By using the Site or Services, you signify your acceptance to this Policy. If you do not agree to this Policy, please do not use any of the Site or Services. We reserve the right to make changes in this Policy at any time. Please check the Policy each time you use our Site or Services to ensure you are aware of any changes in our privacy practices. Your continued use of our Site or Services will signify your acceptance of the changes to this Policy. Notification of any material changes to this Policy will be posted on the Great American home page.

If you have any questions about this Policy please contact us at:
Great American Legal Department
21255 Burbank Boulevard, Suite 400
Woodland Hills, CA 91367

VI. International Users

The information we collect from users is processed and maintained in the United States, where privacy laws may not be as protective as in your home country. If you are using our Site or Services from outside of the United States, by providing information to us you are consenting to the transfer of the information to the United States for processing in a manner consistent with this Policy. If you are accessing this website from a European Union member state, you have the right to object to the collection and processing of your personal data as set forth in this Privacy Policy, and if you wish to do so please notify us at the address above.  Please bear in mind that if you object this may affect our ability to provide you with the Services.

VII. Legal Basis for Processing Personal Information

If you are a visitor from the European Union member state, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.  We will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.  In some cases, we may also have a legal obligation to collect personal information from you.  If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), such legitimate interests include: (i) improving our Site and Services; (ii) responding to inquiries from you; (iii) measuring and improving the effectiveness of our marketing activities; and (iv) transmitting data internally within our company for administrative purposes.

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