October 2017
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October 2017

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Premiumization, a trend whereby luxury items become more accessible to consumers while retaining an aura of exclusivity, continues to drive the U.S. alcoholic beverage market. The craft craze that recently consumed the beer segment is now sweeping through the spirits segment, while sales of craft beer have appeared to stabilize in a saturated market. Sales of sparkling wines are on the rise as sparklers transition from celebratory luxuries to everyday treats, while sales of traditional wines priced $15 and above are also growing.


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