Distilled spirits make up around 37% of the total beverage alcohol market, with wines comprising roughly 15% (71% domestic, 21% imported). The top four companies in the industry accounted for 31.7% of revenue in 2017, with concentration increasing as big players buy up independent, regionally focused distributors. “Premiumization,” the trend of luxury items becoming more accessible to average consumers, continues to drive the U.S. alcoholic-beverage market. Millennials of legal age, though only representing one fourth of adults over 21, accounted for 35% of U.S. beer consumption and 32% of spirit consumption, according to Nielsen. The Wine Market Council reports millennials consume 42% of all wine in the U.S. As the millennial generation is one of the largest demographic groups and numbers more than 75 million, the alcohol industry is scrutinizing the unique ways this group is drinking.
The wine and spirits industry consists of breweries, distilleries, wineries, import/distribution companies, and e-commerce/retail outlets. Inventory can include both finished goods and raw materials. Business functions can include producing, procuring and transporting product to and from beverage manufacturers, labeling and inspecting goods, distributing product to licensed retailers, and stocking/itemizing products onsite. Typical machinery and equipment (M&E) includes distilling equipment, sorting and packaging equipment, tanks, refrigerators, warehouse racks and fixtures, and forklifts.